By Rachel Norwood
Photos courtesy Table 7 Events
Everyone loves a good party. From the platters of free food to the open bar and random conversations with strangers, people will jump at the chance to get gussied up for a party. Behind every big bash, however, tends to be calm, cool and collected event planners that guests rarely see. Stephanie Hassan, CEO of Table 7 Events, is one such planner.
Born and raised in Fullerton, her love for weddings (which is evident in her extensive, well-organized collection of wedding-themed movies) is one of the reasons why she became an event planning professional. After receiving her Creative Advertising degree from Cal State Fullerton, Hassan began her career in 2002 at the Fullerton Arboretum as a Facility Rental Manager providing administrative and logistical support for events like birthday parties, weddings and galas. She then moved on to McCoy and Mills Ford where she managed their public relations, administration and event planning needs. In 2011 Hassan, though reluctant at first, started planning for the launch of Table 7 Events. “I never wanted a business of my own,” she admitted. Having grown up in a family who owned their business, Hassan is familiar with the stresses that come with entrepreneurship. However, the lack of jobs available in event planning drove her to create her own company. Table 7 Events, a name that combines Hassan’s wedding date, July 7, 2007, and her passion for weddings, launched on January 1, 2012 just after three short months of planning.
Table 7 specializes in planning weddings, life celebrations, like anniversaries and birthday parties, and corporate events. From the comfort of her own home (or yours) Hassan and three event coordinators, Amanda Johnson, Bree Norton, and Phoenix Freeman, have planned everything from McCoy and Mills Ford Dealership’s 75th anniversary, held at their Fullerton dealership, to a Halloween-themed wedding held at the Richard Nixon Library. Table 7 has even made clients’ own backyards come to life with a couple of flowers, Pintrest-inspired decorations, and family heirlooms. What sets Table 7 apart from other event planning organizations is its budget-friendly planning style, emphasis on community involvement, and determination in providing a stress free environment for clients.
Hassan incorporates her down-to-earth personality and love for nature, her community and family values into her company’s operation. Having had her second wedding in her parents’ backyard, Hassan takes pride in being able to plan outdoor events in unconventional venues where people can enjoy the Fullerton crafted food, music, and decorations without breaking the bank. “Most clients do not realize how their home can be transformed into a venue, and that’s where my skills come in.” Hassan has been an active member of the Fullerton community all her life and has relied on the connections she’s made with local business vendors, like Jenny B. Floral Design, Studio EMP photography and Beverly’s Best Bakery, to provide clients with well-made goods for their events and economic support for the businesses. Having worked with many planners in his 15 years as a photographer, Joel Eckman Maus of Studio EMP values Hassan not only for her business but for her professionalism and the profound respect she has for vendors. “When there is an issue she never blames or scolds her vendors- always showing respect and understanding.”
Perhaps Table 7’s most important quality is its ability to put clients at ease. “I call myself the relaxed planner,” said Hassan. Clients, particularly brides, say working with Hassan is like going to the spa. “My most favorite attribute about Stephanie is she is very calming which any bride can relate to needing this type of attribute during such a stressful time,” said Kamryn B., a recent client of Hassan who planned her Nightmare Before Christmas-themed wedding. By making the planning process as relaxed and stress-free as possible, Hassan’s clients can focus on the more enjoyable aspects of planning, like food sampling, and the actual event.
Table 7’s blog and official website show past events the company has planned and describes their services. Potential clients can email Hassan directly who will ask basic questions regarding the event. Clients then meet with the staff to start planning the how’s, who’s, when’s, and where’s of the event. The staff then starts connecting clients with vendors, finding potential venues, ordering key items, and preparing a detailed day-of schedule. The day of the event Hassan and her staff will manage everything from set up to clean up.
Though an active member of the Fullerton Chamber of Commerce, a Board Director of the Boys and Girls Club of Fullerton, and supporter of the American Society for the Prevention of Cruelty to Animals (ASPCA), Hassan said she intends to further contribute to the community and industry by offering a mentoring program for people interested in starting a career as an event planning. “I plan for Table 7 to be a place where new planners can feel accepted into this industry through guidance and training, [and] hands-on experience.”
Table 7 Events